This post was provided by Cover Girl Promotional Models, their promotional staff and event models can do for your campaign in Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Canberra or Darwin.
People hear the word model and automatically think of runways, photo shoots and glamour. Those who search a little further will discover that while it is true for some promotional models, there are just as many others that are the exact opposite. The primary job requirement is the ability to make the public aware of specific products on the market.
In general, models should be dependable and organized. Some jobs require employees to set up and remove a display. A positive attitude and good communication skills are paramount. The most effective way to succeed at promotional work is to possess a positive attitude that stands out to the public. The people who possess a natural personality that draws people to them can excel in the promotional industry.
Anyone can work as promotional models because the requirements of the field are so diverse. Companies use street promoters to entice the public to come into the business. Some promoters may carry signs, wear attention-grabbing clothing, distribute materials, hand out samples or engage passerby’s in conversation. The job does not require promoters to sell. A promoter’s job is to deliver prospective customers to the sales people inside.
Some companies hire people to pass out free samples in a store. This is especially popular in the food and beverage industry. Handing out free samples in a grocery store is a common way that companies get people to try their product. It is a great way to introduce a new product to the public. In store demonstrations of how products work is another popular method of increasing public awareness of a company’s item.
Trades shows are promotional by nature. It is an opportunity to introduce people in a particular industry to new products. The goal is to convince retailers to market and sell the products. Promoters have the responsibility of directing traffic to a company’s trade booth. Most jobs require employees to know basic information about the products. They may distribute informational materials and gather customer information for future marketing purposes.
Jobs may range from simply wearing an eye-catching costume to acting as the companies spokesperson. Promotional models may represent the company, the product or its services. Some jobs may call for an open friendly grandmotherly type while other jobs need a younger sexy representative. The good news is that the business industry needs employees of every age, shape and size.